Real estate is a complicated and competitive industry, making it essential for real estate professionals to have the right tools to succeed. That is why a customer relationship management (CRM) system is one of the most vital tools for real estate businesses.
As an experienced real estate software consultant, I have seen firsthand how important it is to select the right CRM for your real estate business that is user-friendly and fits its goals.
However, if you choose the wrong real estate CRM, it can be detrimental to your business. You may fail to track contacts and transactions accurately, miss out on essential opportunities or lose leads.
In this article, I will provide an overview of the best CRM for real estate in 2023. I have created a comprehensive list based on the latest trends, features, and customer reviews to give you my expert opinion on which CRMs are worth your time.
What is a CRM for Real Estate?
A CRM for real estate is a tool designed to help agents, brokers, and real estate professionals better manage client relationships within the industry.
The goal is to provide a comprehensive platform to enable real estate agents to track better leads, potential customers, contacts, conversations, and other data related to their businesses.
It helps facilitate sales and marketing processes, such as:
- Lead generation
- Task management
- Conversion tracking
- Data analysis and reporting
- Client follow-up and communication
With all of these features combined into one platform, a CRM for the future of real estate provides an invaluable tool for agents wanting to become more efficient in their business operations. This process helps agents increase transparency and productivity while reducing time spent on administrative tasks.
A good real estate CRM system should also have built-in tools allowing agents to easily store documents, share information with their colleagues or clients, create custom reports, and use predictive analytics to optimize workflow.
However, a poorly-chosen CRM can increase errors since data entry will take longer, and mistakes may be more likely. Additionally, if you choose a CRM that does not provide adequate customer support, you may experience additional frustration due to technical issues or delays in response times.
That’s why it is crucial to choose wisely when selecting the best CRM for your business needs. With the help of a CRM, agents can close deals faster and make more money by providing better customer service and improving efficiency.
Why Do Real Estate Agents Need a CRM?
Real estate agents need a CRM solution to help them manage the large number of contacts they deal with daily. It lets agents easily track customer relationships, store contact information, and follow up on leads.
Additionally, agents can analyze their contact data to identify potential trends and opportunities in the market. With a CRM, real estate agents can respond to inquiries more efficiently and quickly close deals, allowing them to spend more time growing their business.
Here are some of the top benefits of using the best CRM for real estate:
- Team collaboration
- Contact management
- Better prospect follow-up
- Better processes & automation
Let’s go over these benefits in greater detail!
Real estate agents need a CRM to help them collaborate more efficiently as a team. This is especially helpful when working on large or complex projects, as it allows teams to stay organized and track progress while providing everyone with the same information in real-time.l
The CRM also helps facilitate better team communication, allowing agents to quickly share updates, documents, and ideas without the hassle of multiple emails or conversations.
Additionally, many CRMs have features like task management and automation capabilities that help streamline operations and ensure tasks are completed efficiently and on time.
By providing practical team collaboration features, CRMs can make life easier for real estate agents who juggle multiple projects simultaneously.
Real estate agents need a CRM to effectively manage their contacts and help them stay connected with their clients. A good CRM will provide the agent with robust contact management features, allowing agents to create a contact list, categorize contacts, and track all customer communication.
CRMs also allow for the automation of tasks like emails, drip campaigns, and text messages, which can be used to nurture leads and help real estate developers increase sales and conversions.
Agents can also use contact management tools within their CRM platform to prioritize contacts based on key factors like lead sources or client activity. By leveraging the power of a well-implemented CRM solution, real estate agents can easily stay in touch with their clients and drive more sales.
Better Prospect Follow-Up
Real estate agents need a CRM to help them better follow up with their prospects. As previously mentioned, a CRM allows the agent to store and organize all of the contact information and data from each prospect so that they can quickly reference it when creating personal follow-up messages.
With a CRM, agents can quickly identify who has responded to emails, what properties have been shown, and who the most qualified buyers are. Agents can also automate email campaigns so prospects receive regular updates about new listings or changes in their interest.
Automation frees up valuable time for agents to focus on higher-value activities like building client relationships. Additionally, a system to track progress is essential for an effective follow-up process, as it clarifies which prospects are closest to committing to a purchase or rental agreement.
Better Processes & Automation
Real estate agents need a CRM to help them better automate their processes and increase efficiency. With the help of a CRM, real estate agents can streamline customer communication and capture client information for better data mining.
It allows for better task management, allowing agents to stay organized and productive. For example, reports are generated quickly, so agents can review customer behavior promptly and adjust accordingly.
Automation also helps reduce time spent on mundane tasks such as follow-ups and document management. Through automation, real estate agents can save time and focus more on developing client relationships rather than getting bogged down in tedious paperwork.
How to Choose a Real Estate Business CRM
When choosing the best real estate CRM, you want one tailored to your specific needs and designed to improve the efficiency of your sales process. Looking for a system with powerful yet easy-to-use contact management, task automation, and reporting functionalities is crucial.
Here are some tips to help you select the best CRM for real estate:
- Research the market
- Evaluate customer service
- Compare features & pricing
- Test it out & start integrating
Let’s take a closer look at each of these tips!
Research the Market
When researching the market for a real estate CRM, looking at reputable reviews and customer feedback is essential to understand the type of service the CRM offers.
Additionally, it may be beneficial to speak directly with other real estate professionals who have used a particular CRM to gain more insight into their user experience.
You should look for in-depth analytics and data mining software to gain insight into lead conversion rates, customer retention, and other metrics. It is also wise to research the security measures that a potential CRM provider has in place, as this will ensure that your data is safe and secure.
Evaluate Customer Service
Evaluating customer service is essential when researching a potential CRM real estate software. The best real estate CRMs provide dedicated customer support teams that respond quickly and efficiently and have flexible hours of availability.
Look for a CRM that offers multiple channels to communicate with their customer service team, such as phone, email, or live chat. It is also important to assess how well they know the product or services they are offering.
A helpful customer service team should be able to answer questions accurately and thoroughly to provide customers with the information they need. Additionally, look for a CRM that offers reliable support even if technical difficulties or server issues interfere with the system’s functioning.
Compare Features & Pricing
Comparing features and pricing of real estate CRM is vital to maximizing your investment. It is essential to consider your business’s specific needs and determine its required features.
Take the time to look at what each software offers regarding user interface, features, and scalability. Some systems provide more robust customer relationship management functionality than others, such as powerful search and filtering capabilities for contacts, properties, and transactions.
When assessing pricing, consider the cost upfront, ongoing subscription fees, and additional costs for extra features or customization options. Look for discounts from vendors or sales promotions offered by third-party developers that may provide different savings opportunities.
Additionally, make sure to read reviews from other customers to help ensure you get the best value for your money in a reliable real estate CRM system.
Test it Out & Start Integrating
When finding a real estate CRM, testing out the product before committing is essential. You must ensure the CRM has all the features necessary for the real estate industry, such as contact management, marketing automation, lead generation services, and reporting capabilities.
You should also assess how easy it is to integrate into your existing systems and processes. If possible, try out a free trial for a short period to better understand what you’re signing up for.
Additionally, pay close attention to the customer service offered by the vendor and ensure they have knowledgeable staff that understands your specific requirements. This will help make the transition smoother while allowing you to adjust if something isn’t working correctly.
Best CRM for Real Estate Businesses
Choosing the best CRM for your real estate business can be challenging with so many options. So we’ve done the legwork and compiled a list of some top contenders based on overall features, pricing, customer service, and integration capabilities.
With new technologies and strategies emerging daily, it can be difficult for businesses to keep up with the latest CRM trends. As the real estate industry evolves, so does our list of the highest-rate CRMs.
Here are our top picks for the best CRM for real estate:
- Follow Up Boss
- Real Geeks
- Wise Agent
- Top Producer